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“南京图书馆陶风图书奖”获奖图书大学校园阅读推广方略

2014年4期

缪 欢

  摘 要 论文以南京地区高校为例,探索“南京图书馆陶风图书奖”获奖图书的大学校园阅读推广方略,在当前大学生阅读意愿前提下,分析30种优秀获奖图书,结合有关大学读书节活动,提出适合“陶风图书奖”获奖图书的五种推广方略,以期培养“读书好,好读书,读好书”的校园阅读文化,推动实现书香满校园。

  关键词 南京图书馆 陶风图书奖 阅读推广 校园阅读

  分类号 G252.1

  Promotion Strategy of Campus Reading for Winning Books in “Nanjing Library Tao Feng Book Award”

  Miao Huan

  Abstract This paper explores the promotion strategy of campus reading in universities in Nanjing, in regard to the winning books of “Nanjing Library Tao Feng Book Award”. 30 winning books are analyzed based on the reading intention of college students. Taking advantage of the reading festival in targeted universities, 5 different strategies are implemented with the results being analyzed. During the study, the campus reading culture of “learning well, reading well and reading right” is boosted.

  Keywords Nanjing Library. Tao Feng Book Award. Reading promotion. Campus reading.

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