Promotion Strategy of Campus Reading for Winning Books in “Nanjing Library Tao Feng Book Award”
Abstract This paper explores the promotion strategy of campus reading in universities in Nanjing, in regard to the winning books of “Nanjing Library Tao Feng Book Award”. 30 winning books are analyzed based on the reading intention of college students. Taking advantage of the reading festival in targeted universities, 5 different strategies are implemented with the results being analyzed. During the study, the campus reading culture of “learning well, reading well and reading right” is boosted.
Keywords Nanjing Library. Tao Feng Book Award. Reading promotion. Campus reading.