高校竞争情报系统功能分析
2005年4期
刘春艳 马海群
(黑龙江大学信息管理学院)
【摘 要】 高校竞争情报系统能为高校制定关键战略决策提供信息和思想。它具有四大功能:分析高校竞争环境、研究高校竞争对手、确定高校竞争策略和反竞争情报功能。
【关键词】 竞争情报; 竞争情报系统; 高等学校
【Abstract】 Competitive intelligence system of universities can provide information and thought for universities to formulate the key strategy.It has four functions,that is analyzing on competitive surroundings of universities, studying on competition opponents of universities,defining competition strategy of universities and counter competitive intelligence.
【Key words】 Competitive intelligence; Competitive intelligence system; University