刘 建（上海长宁区图书馆）

　　【摘 要】 论文以社交网络营销理念，阐述社交网络营销所具有的优势和应用价值，通过对上海青浦区图书馆“清阅朴读”读书论坛在构建社交网络营销平台、宣传推广资源和服务方面的实践模式和效果进行分析，为公共图书馆的社交网络营销活动提供一种可资借鉴的思路。

　　【关键词】 社交网络营销；读书论坛；公共图书馆

　　【Abstracts】 This paper uses the concept of social network marketing to expound the advantages and application values of the social networking marketing. Through the analysis of practice mode and effects of the Reading Forum "Qingyuepudu" by Shanghai Qingpu District Library in building social network marketing platform, resources promotion and services, it provides the public libraries a useful idea about the social network marketing activity.

　　【Keywords】 Social network marketing; Reading forums; Public library