Study on the Promotion and Development Strategy of Chinese Private Picture-Book Libraries Based on O2O Model
Yan Beini, Wu Qingmei
Abstract Based on the “Internet +” era environment, this paper introduces the present situation of private picture-book libraries in our country, analyzes its service characteristics, service types and service promotion platforms under the O2O model. Using the SWOT analysis method in the filed of Chinese private picture-book libraries under the O2O model, this paper analyzes its strengths, weaknesses, opportunities and threats, and finds out the current existing problems of Chinese private picture-book libraries. Finally, it proposes pertinent development strategies to provide reference for the promotion and development of Chinese private picture-book libraries.