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基于O2O模式的我国民间绘本馆推广与发展策略研究

2018年9期

严贝妮  吴庆梅

    摘    本文基于“互联网+”的时代环境,概括地介绍了我国民间绘本馆的发展现状,分析了O2O模式下民间绘本馆的服务特色、服务形式与服务推广平台,运用SWOT方法全面的分析了O2O模式下我国民间绘本馆的优势、劣势、机会和风险,找出当前我国民间绘本馆发展存在的问题,进而提出针对性的发展策略,以期为我国民间绘本馆的推广与发展提供参考。

    关键词  O2O模式  民间绘本馆  儿童阅读  SWOT分析

    分类号  G252

    DOI  10.16810/j.cnki.1672-514X.2018.09.016

Study on the Promotion and Development Strategy of Chinese Private Picture-Book Libraries Based on O2O Model

Yan Beini, Wu Qingmei

    Abstract  Based on the “Internet +” era environment, this paper introduces the present situation of private picture-book libraries in our country, analyzes its service characteristics, service types and service promotion platforms under the O2O model. Using the SWOT analysis method in the filed of Chinese private picture-book libraries under the O2O model, this paper analyzes its strengths, weaknesses, opportunities and threats, and finds out the current existing problems of Chinese private picture-book libraries. Finally, it proposes pertinent development strategies to provide reference for the promotion and development of Chinese private picture-book libraries.

    Keywords  O2O model. Private picture-book libraries. Children’s reading. SWOT analysis.

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