Unifying Social Resources to Promote the Branding of Reader Activities in Public Library：Practice in Hangzhou Public Library
Abstract The branding of reader activities requires a lot of resources to be invested to breed, nourish, and also a long-term maintenance. But, due to the limited resources, the lack of talent, and imperfect system, it is very difficult for a public library to succeed in reader activities' branding by its own strength. As a result, public library shall cooperate in different manners, with various social forces to create complementary advantages, then further to satisfy the needs of reader activities' branding.
Keywords Public library. Reader activities. Branding. Social cooperation.