SWOT Analysis and Countermeasures Study of Developing the Socialized Service of University Libraries in Multi-national Regions：Taking Yunnan Minority Autonomous Prefecture as an Example
Abstract Carrying out university libraries social services in ethnic minority areas helps the development of regional economy and the cultural industry. Area development is able to promote regional stability, harmony and unity. Combining the resources of all the nationality autonomous prefecture university libraries in Yunnan Province, this paper analyzes their advantages and disadvantages, opportunities and challenges of the social service by the university library in ethnic autonomous prefecture with SWOT, and discusses the strategies for the development of socialized service.
Keywords Ethnic minority areas. University library. Socialized service. SWOT analysis.