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试论数字时代电视台媒资产业化开发

2013年11期

健(江苏音像资料馆)

 

  【摘 要】 在全球化、数字化、市场化和媒介产业环境剧变的背景下,长期沉睡片库的节目资料正成为电视台的核心资产。当前国内各大电视台的媒体资产管理工作仍处于初级阶段,媒体资产管理的发展必须从初期节目数据量的扩张向内容产业化开发转变。文章初步探讨了媒资内容产业化开发的管理理念、开发策略及实施措施。

  【关键词】 媒体内容管理;媒体资产管理;内容产业开发;媒体资产管理系统

 

  【Abstracts In the background of globalization digitization market-oriented situation and dramatic changes of media industry environment the accumulative program materials which have slept in the warehouse for a long time prove to be core assets of TV media. However the current Media Asset ManagementMAMin media agencies of China is still in the primary stage which means the development of media asset must be turned from the expansion of program quantity in the early days into improvement of quality in content industrialization. The thesis researches management concepts and development strategies which are necessary for industrialized development of media content as well as some implementation measures.

  【Keywords Media content management; Media asset managementMAM; Industrialized development of media content; MAM system

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