【摘 要】 书途网是以图书交流和真实社交为核心，以网络为手段的社交型图书馆和图书交流平台，具有成本控制、真实社交和精准营销三方面的优势，同时也存在网站自身建设、用户隐私保护和盈利模式等方面的不足。设立用户等级机制、保护用户信息、坚持公益性的同时探索新的盈利模式是其持续发展的方向。
【Abstracts】 ibookbook.com is a social type library and a book exchange platform, which taking the exchange of books and the real social contact as the core. It has the advantages of the cost control, the real social intercourse and the accurate marketing. On the other way, it also has its disadvantages, such as its own website construction, user privacy protection and its profit model. To set the user level mechanism, protect the user information, adhere to the public welfare while exploring new profit model will be its sustainable development direction.
【Keywords】 ibookbook.com; Social type library; Exchange of books