The Great Significance of Cultural Institutions Developing Cultural Creative Products
Abstract Cultural institutions developing cultural creative products has great significance in four aspects. Firstly, let the excellent cultural resources integrate into the people’s life and inherit the Chinese culture. Secontly, spread Chinese civilization and enhance the soft power of national culture. Thirdly, release the driving force of the supply side reform of the culture to meet the diverse cultural consumption needs of the people. Fourthly, nurture non-profit cultural undertakings.
Keywords Cultural creative products. Driving force of culture. Supply side of culture.