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文化文物单位开发文创产品意义重大

2016年11期

徐耀新

  摘  文化文物单位开发文创产品的重大意义有四个方面:一是让优秀文化资源融入百姓生活,传承中华文化。二是传播中华文明,提升国家文化软实力。三是为了释放文化供给侧改革的驱动力,满足人民群众多样化的文化消费需求。四是为了反哺公益性文化事业。

  关键词 文创产品 文化驱动力 文化供给侧

  分类号 G124

  DOI 10.16810/j.cnki.1672-514X.2016.11.002

The Great Significance of Cultural Institutions Developing Cultural Creative Products

Xu Yaoxing

  Abstract Cultural institutions developing cultural creative products has great significance in four aspects. Firstly, let the excellent cultural resources integrate into the people’s life and inherit the Chinese culture. Secontly, spread Chinese civilization and enhance the soft power of national culture. Thirdly, release the driving force of the supply side reform of the culture to meet the diverse cultural consumption needs of the people. Fourthly, nurture non-profit cultural undertakings.

  Keywords Cultural creative products. Driving force of culture. Supply side of culture.

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