Arnoud De Meyer Pamela C.M. Mar
The Next Challenge for Asian Business
Look at any list of truly global companies-
those with integrated management and
operations across multiple borders-and one
notes that Asian companies are sorely
underrepresented. Notwithstanding the early
internationalization successes of Japanese and
Korean conglomerates and the more recent
international forays by Chinese companies, one
must recognize that much of the promise of
Asian multinationals leading a "Pacific Century"
has yet to be realized.
Global Future: The Next Challenge for Asian
Business is a direct response to the growing
ambitions of Asian companies to go global and
the rising pressure on them to internationalize.
Advancements in technology, industry changes,
and political shifts have fundamentally reshaped
the structure of competition, thus challenging
the traditional strengths of Asian companies.
For corporations that have grown large on the
back of national protection and information
asymmetries, the environment has become
tougher than ever. By profiling early pioneers
and leading contemporary globalizers, the
authors show how Asian companies can best
"climb the globalization staircase" and develop
the strategies and capabilities needed to
succeed in a global future.
Companies profiled include:
From Japan Sony, Kikkoman
From Korea Samsung Electronics
From Hong Kong--Li & Fung
From Singapore Singapore Telecom, Olam
From Taiwan Uni President
From Mainland China ICBC, China Netcom
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